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While Ideal’s marketing budget is not huge, they recognize that in order to generate business they must spend money on marketing, with searchup.co.uk you can find the right professional help.
Ideal will have four different marketing activities.
The first will be advertising; ads will be placed in both the Yellow Pages as well as the regional industry trade journal.
A second marketing effort will be networking, leveraging all of Sarah’s industry contacts.
The third activity is participation in the regional trade show.
The last source of marketing is a direct mail campaign for local perspective customers.